ACCTING aims to understand the impact of Green Deal policies on vulnerable groups, prevent inequalities, and produce knowledge and innovations to advance behavioural change at individual and collective levels for an inclusive and equal European Green Deal. Read our report on all 693 mapped initiatives.
Empowering pensioners with free transport
The “Lifetime Cards for Retirees” project in Iasi, Romania, aims to provide pensioners over 65 years old with free public transport. Targeted at those with low incomes, the initiative offers a personalised SeniorIS card, which simplifies access to buses and trams. The card is linked to a unique QR code, automating the validation process and eliminating the need for regular visits to the transport office.
Streamlining access and reducing barriers
By automating the card activation and deactivation based on the beneficiary’s financial data, this project removes the need for elderly citizens to repeatedly visit counters to validate their transport cards. This hassle-free process makes travel more accessible for pensioners and increases their mobility in the city, enhancing their independence.
Targeting vulnerable groups for improved mobility
The SeniorIS card primarily benefits pensioners with low incomes, with over 42,000 beneficiaries already enrolled. The initiative also extends to students, providing them with discounted travel through a similar card system, making public transport more affordable for a wider range of people.
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