Driving change in crisis

ACCTING aims to understand the impact of Green Deal policies on vulnerable groups, prevent inequalities, and produce knowledge and innovations to advance behavioural change at individual and collective levels for an inclusive and equal European Green Deal. Read our report on all 693 mapped initiatives.

Driving change in crisis 

During the Covid-19 pandemic, ALD Automotive, a part of the Societe Generale Group, launched an emergency solidarity plan, signing three new corporate social responsibility (CSR) contracts. These efforts involved providing 28 cars to support mobility for vulnerable communities, including sick individuals, by partnering with Leroy Merlin, the NGO “Ark of the World,” and the action Hermes of the Attica region. 

Empowering partners with mobility 
The vehicles provided by ALD Automotive were used to deliver goods to those in need, offer medical care to immobile individuals, and provide essential support to vulnerable groups. This practical support played a crucial role in ensuring that critical services continued to reach those who needed them most during the pandemic. 

A committed approach to social responsibility 
ALD’s commitment goes beyond just providing vehicles. The initiative demonstrated the company’s role in supporting NGOs and organisations during crises, further solidified by Gisele Urquia’s leadership in strategy and crisis management. This initiative was an essential step in addressing urgent mobility needs, ensuring that partners could fulfil their missions effectively during challenging times. 

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