For a fair and inclusive Green Deal
ACCTING (AdvanCing behavioural Change Through an INclusive Green deal) produces knowledge and innovations to advance behavioural change for an inclusive and equal European Green Deal.

Our goals
research
lines
experimental studies
in 13 countries
interviews with individuals
from vulnerable groups
inspiring practices
from 34 countries
policy
recommendations
pilot
actions
Our goals
research lines
interviews with individuals from vulnerable groups
policy recommendations
experimental studies in 13 countries
inspiring practices from 34 countries
pilot actions
Our actions

Analyse
the impact of Green Deal policy initiatives on individual and collective behaviours

Empower
policymakers to anticipate and mitigate the potential negative impacts of policies on inequalities

Co-creatively design
and implement pilot actions
to be deployed by policymakers and stakeholders in the policy domains of the Green Deal
Latest news
ACCTING’s pilot projects: lessons learnt
A three-part series focusing on the successes, challenges and lessons learnt from ACCTING’s pilot projects.
ACCTING’s pilot projects: frequent challenges
This article is part of a three-part series focusing on the successes, challenges and lessons learnt from ACCTING's pilot projects. Three years ago, the...
ACCTING’s pilot projects: successes and achievements
A three-part series focusing on the successes, challenges and lessons learnt from ACCTING’s pilot projects.
It’s not just about business, it’s about community
In Albania, a quiet transformation is taking root. One that weaves together sustainability, entrepreneurship, and community empowerment. At the heart of it is the Institute of Romani Culture in Albania (IRCA), which, through its ACCTING pilot project, has helped Roma micro-entrepreneurs take bold steps toward environmentally sustainable business practices.
From hand-me-down bikes to a city-wide shift
In the suburbs of Tirana, where cycling was once seen as a sign of poverty or a relic of the past, a quiet revolution is taking place. A non-profit organisation is helping schoolchildren reclaim the streets, not with flashy campaigns or expensive equipment, but with donated bikes, grassroots training, and a bold belief in change.
ACCTING Final Conference: watch the replay now!
Last week ACCTING project held its Final Conference in Brussels a key moment to reflect on the project’s contribution to building a fair and inclusive European Green Deal.