Online Webinar
Wellbeing as a driver for sustainable behavioural change
16 May 2025
11:00 – 12:30 CET
Join this ACCTING webinar to explore how wellbeing can drive sustainable behavioural change in communities.
How can wellbeing inspire individuals and communities to adopt sustainable lifestyles? Drawing from ACCTING research, this webinar will cover how initiatives like urban gardening, active transportation and access to sustainable food foster both environmental responsibility and social equity. We’ll hear from Mamagea, an environmental organisation based in Thessaloniki, Greece, dedicated to building greener, more participatory cities. Through their Food4Schools project, they work to bring healthy and sustainable food into schools, encouraging young people and communities to shape their food environments. Case studies from community-led projects in Prague and London will be shared, highlighting how wellbeing-centered approaches can lead to long-lasting behavioural change.
Read the factsheet Wellbeing as a trigger for behavioural change
What to expect
- A discussion on how placing wellbeing at the centre of local initiatives can support environmental and social goals from healthier diets to more connected neighbourhoods.
- Insights from Mamagea, an environmental organisation in Thessaloniki, on how their Food4Schools initiative promotes sustainable food environments through participatory processes in local schools.
- Highlights from ACCTING’s research and factsheets, including inspiring case studies from Prague and London that demonstrate how wellbeing-led approaches can foster long-term behavioural shifts.
This session is particularly relevant for civil society actors, educators, environmental advocates, urban policy stakeholders and anyone interested in the intersection between wellbeing, sustainability and social equity.
Speakers
- Elina Moraitopoulou, Scientific Coordinator, Mamagea
- Prof. Dilay Celebi Gonidis, Senior researcher at the South East European Research Centre (SEERC) and ACCTING researcher
